Brainstorming Digital Marketing During COVID-19
I hope you, your family, and friends have all been taking care of yourselves during these wild COVID-19 times. Now that you have stockpiled a few supplies and settled into your home with the hand sanitizer in tow, you can spend some time brainstorming the best ways to keep your business or organization thriving during these uncertain times. Our friends at Customer Paradigm have posted a blog titled Brainstorming & Thoughts on Marketing During Covid-19 where the founder and CEO discusses some ways to approach digital marketing and customer communications during this time.
The primary challenges we are all facing.
There are a couple of questions many business owners are asking in these times of uncertainty. COVID-19 has already changed the way we all interact and do our day to day tasks. First, what is the best way companies can stay connected with customers in a respectful way while keeping their business alive? Second, are there any tools or technologies business owners can use while working remotely?
If you are a fan of psychology, you may remember Maslow’s hierarchy of needs. It is usually represented with a pyramid. Physiological needs and safety at the bottom of the pyramid that need to be addressed first, before love, belonging and self-esteem can take place. What does this mean and how is it relevant? You’ll need to understand that before employees and customers will be able to feel some sense of normalcy, they need to have their basic needs met.
Don’t bury your head in the sand. It may be easy to join the panic, but let’s look for solutions. If you are working in a restaurant – can you package food for customers so they can easily store it in the refrigerator or freezer? If you are a photographer – offer your services using a telephoto lens so you can maintain social distance.
Businesses have been offering services for a discounted rate or have created delivery options to help maintain the flow of day to day business. This may be the perfect time to reach out to former customers as well as current to make sure they’re all taken care of and have needs met. Social media has always been invaluable for businesses, but now even more so! You have the world at your fingertips, especially since everyone is required to hang out at home.
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